Lecture Description
The traditional profit-driven business model often overlooks systemic challenges like inequality and climate change. These issues not only harm businesses in the long term but also conflict with the core values of many purpose-driven companies. Models like B Corps, along with other innovative business models, offer businesses a way to build long-term resilience, spark innovation, and achieve sustainability while maintaining financial performance.
Though the regulatory environment in the U.S. remains uncertain, particularly with the upcoming administration, there is broad agreement that the future of business—shaped by policies such as the CSRD (Corporate Sustainability Reporting Directive) and EUDR (EU Deforestation Regulation)—will demand greater ethical accountability. Businesses will need to adapt to increasing expectations for sustainable and socially responsible practices.
This panel, featuring Forum for the Future, B Lab, and two B Corps from the coffee sector, will explore the possibilities of innovative business models in reimagining how businesses can work. Attendees will hear about the benefits and challenges of becoming a B Corp, gain insights to guide businesses considering alternative models, and leave with practical tools to enhance sustainability in any organization, regardless of its business model.
Date: Friday April 25, 2025
Time: 1:00pm - 2:00pm
Location: Room 361ABC
Category: Sustainability
Access: This lecture is free to attend with a Specialty Coffee Expo entry badge. Register to attend Specialty Coffee Expo here.
Please note that lecture sessions are open on a first-come, first-served basis. Early arrival is highly recommended to secure your seat.
Speakers
Adam Pesce
President, Reunion Coffee Roasters
Adam Pesce is the President of Reunion Coffee Roasters in Toronto, a B Corp-certified specialty roaster, wholesaler and retailer.
Adam is a member of the board of the Coffee Association of Canada, and leads its Sustainability Committee. He was a member of the SCA’s Sustainability Council, founder of the SCA’s Canadian Chapter and has served for 11 years on the board of Grounds for Health.
Over the course of his 20-year career in coffee, Adam has travelled around the world extensively as a passionate advocate of sustainability in coffee and business, and as a buyer.
Lee Wallace
CEO, Peace Coffee