Best New Product 2025 Winners Announced
Congratulations to the winners of the Best New Product Awards, and to all of the 2025 entrants that showcased their innovations. SCA’s panel of experienced judges bring years of industry expertise and will rigorously evaluate each product based on specific criteria, ensuring the most deserving products get the spotlight they deserve. Learn more about judging criteria on the Best New Product Awards official competition webpage.
“We are proud to recognize these outstanding products that reflect our industry's passion, creativity, and forward-thinking spirit,” said Yannis Apostolopoulos, CEO of the Specialty Coffee Association. “This year’s winners are truly setting new standards in specialty coffee and inspiring the entire coffee community.”
Winner: Time100 Inc.
Award Category: Best New Product People’s Choice Award
Recognizes the most innovative new products in the specialty coffee industry, as voted by attendee of Specialty Coffee Expo. This award highlights standout products that showcase creativity, quality, and industry impact.
Product: Mago Maga Smart Home Coffee Bean Roaster
Booth 662
Winner: ROEST
Award Category: Commercial Coffee Preparation & Serving Equipment
Any equipment used to prepare or serve coffee or tea in a commercial environment. For example, grinders, brewers, espresso machines, roasters, thermal pots, and servers.
Product: ROEST P3000
@roestcoffee | Booth 907
Winner: ICOSA Brewhouse
Award Category: Coffee Accessories
An item supplementary to coffee. For example, mugs, cups, lids, cleaning brushes, dump boxes, tampers, measuring items, etc.
Product: Avensi Wave
@icosabrewhouse | Booth 1430
Winner: Harris Woolf Almonds
Award Category: Specialty Non-Coffee Beverage Standalone
Products that are a beverage or beverage mix. Entries are limited to one flavor for judging per single paid entry.
Product: Almond Milk 2.0
@hwalmonds | Booth 2759
Winner: Hacco, Inc.
Award Category: Specialty Coffee Beverage Additive
For example, powdered chocolates, milk substitutes, syrups, creamer, or sweetener that is designed to add flavor to coffee or tea beverages. Entries are limited to one flavor for judging per single paid entry.
Product: KOJI BARISTA (Fermented Rice Beverage)
@hacco.nyc | Booth 2739
Winner: Squeaky
Award Category: Open Class
Open to products that do not fit in any of the other entry categories and align with the current industry trends.
Product: SQUEAKY | HOM Chubby
@squeaky.coffee | Booth 2736
Winner: OXO
Award Category: Consumer Coffee Preparation & Serving Equipment
Any equipment used to prepare or serve coffee or tea in a non-commercial environment to enhance the quality of specialty coffee and tea beverages in the consumer marketplace. For example, grinders, brewers, espresso machines, roasters, thermal pots, and servers.
Product: OXO Brew Rapid Brewer, model 8722500
@oxo | Booth 2423
